Wnba marketing to gay community

The WNBA Televises Its Pride With LGBT Campaign | Jefferson Public Radio

The WNBA is launching a campaign to market specifically to the LGBT community, a move that makes it the first pro league to specifically recruit gay, lesbian, bisexual and transgender fans to its. InWNBA president Laurel J. Richie told then NBA deputy commissioner Adam Silver that outreach to the LGBTQ+ community was a good marketing strategy.

Then came Richie’s Pride initiative for the league in WNBA players had to hide their gender and sexuality in the past, but things has changed as the league openly embraced LBGTQ+ rights. The WNBA is launching a marketing campaign to attract gay, lesbian, bisexual and transgendered fans to its games, making it the first professional sports league to specifically target the LGBT.

Amid a surge of public opinion in favor of gay rights in the U.S., the WNBA is launching a campaign to market the league to the LGBT community, becoming the first pro sports league to specifically.

WNBA to market to LGBT community

More sports need to do it. Rose Scott. She's also lending her voice to fighting homophobia in sports. It's taken the league 18 years to take the step, though it had discussions about the possibility previously.

The launch of the effort coincides with a surge of political and legal advances for the gay-rights movement in the U. Next Article. Scott primarily covers education, minority health, Atlanta historically Black colleges and universities, gender issues and sports. With the marketing campaign, the WNBA is capitalizing on what it has known for years: The community makes up a significant portion of its fan base.

The effort, which begins with the launch of a website Wednesday, includes having teams participate in local pride festivals and parades, working with advocacy groups to raise awareness of inclusion community grassroots events, and advertising with lesbian media. For gay community time in its 18 years of existence, the league addressed the marketing of equality and tolerance during a televised game. All 12 teams will also have some sort of pride initiative over the course of the season.

Teams have done some promotion locally, sponsoring wnba at gay pride events and hosting groups at games. Next Up:. The team honored health care advocate Linda Ellis for her work within the lesbian, gay, bisexual and transgender community. The piece that's different this year is unifying it,'' Richie said. It is an amazing gay decision," she says. All 12 teams will also have some sort of pride initiative over the course of the season.

With the marketing campaign, the WNBA is capitalizing on what it has known for years: The community makes up a significant portion of its fan base. It's to bring attention and vis-a-vis the money that comes with that attention," he says. The difference now is that the league is talking about it publicly and making it a deliberate part of its marketing strategy.

It's taken the league 18 years to take the step, though it had discussions about the possibility previously. Play Live Radio. Facebook Twitter LinkedIn Email. Before launching the campaign, the league took a close look at its fan base. A nationally televised pride game will take place between Tulsa and Chicago on Sunday, June Search Query Show Search. The campaign, which begins with the debut of a website Wednesday, includes having teams participate in local pride festivals and parades, working with advocacy groups to raise awareness of inclusion through grassroots events and advertising with lesbian media.